TOTNES╱UK
Multidisciplinary creative shaping bold, culturally resonant brand worlds. Skilled in branding, typography, storytelling and campaign direction for global sports and fashion brands.
I’m Gareth Sanger, a multidisciplinary creative with over a decade of experience shaping bold, culturally resonant brand worlds for global sportswear and fashion brands. My work sits at the intersection of art direction, brand storytelling and typography. Crafting high-impact campaigns that connect emotionally while delivering commercial clarity. From concept development to final execution, I thrive in building cohesive creative systems that translate seamlessly across digital, print, retail, and experiential spaces. Whether leading a globally distributed creative team or working independently, I bring a clear vision, meticulous attention to detail, and an instinct for balancing strategic brand thinking with expressive visual design.
Typography is at the heart of my creative process - more than a design element, it’s a storytelling tool that defines tone, structure, and identity. My projects often begin with type, then expand into layered narratives that resonate deeply with audiences. I’m equally at home developing long-term brand identities as I am directing fast-turnaround campaign visuals that demand immediate impact. Having worked with renowned sportswear and lifestyle brands, I understand the cultural nuances that make a campaign land with relevance and authenticity. I push boundaries by merging refined visual systems with fresh, culturally aware concepts, ensuring brands stay both timeless and ahead of the curve.
Currently, I’m available for remote-first opportunities and selective freelance collaborations-partnering with brands and agencies who share a commitment to bold, purposeful and boundary-pushing creative work.