adidas
Play Until They Can’t Look Away
MARRAKECH, MOROCCO
PHOTOGRAPHY &
DESIGN DIRECTION.
PHOTOGRAPHY BY EISA BAKOS.
VIDEO DIRECTED BY CALANDJORD. I led photography and design direction for the “Play Until They Can’t Look Away” adidas campaign, ensuring cohesive execution across eCommerce, social, and retail. I created a collage-style, scrapbook aesthetic—handmade, cultural, collectible—that elevated visual storytelling and celebrated authenticity. The tactile, eclectic look brought emotional resonance and cultural depth, translating strategic creative vision into every touchpoint.