SPECIAL THANK YOU LUKE BARCLAY
FOR HAVING ME ON THE PROJECT To resolve visual fragmentation following a major rebrand, I worked with the Senior Brand & Design Manager to develop a modular template system for global social and editorial teams. By translating Chermayeff & Geismar & Haviv’s identity into "break-proof" Adobe assets, I balanced creative freedom with strict grid discipline. I engineered these at 4x5 and 9x16 files with intuitive smart objects and organized layers, ensuring non-designers could maintain brand consistency across high-speed digital touchpoints.