Trail Classics
2348—23476/23
TYPOGRAPHY &
DESIGN DIRECTION.
PHOTOGRAPHY BY DHAM SRIFUENGFUNG
ART DIRECTED BY NIAMH TULLEY
I led typography and design direction for the Berghaus “Trail Classics” campaign, ensuring visual coherence across e-commerce, social media, and retail environments. By integrating typographic styling with a nostalgic yet modern aesthetic, I helped translate the brand’s heritage-driven message into compelling visuals that resonate across all touch points—online storefronts, social feeds, and in-store displays—delivering a seamless and elevated customer experience.