Go Sport
Go FurtherMIDDLE EAST ╱ UAE
BRANDING, UI &
DESIGN DIRECTION.
PHOTOGRAPHY FROM BRANDS
@NIKE ╱ @NIKERUNNING
@HOKA ╱ @ADIDASRUNNING
I led the rebranding of GO Sport, shaping website UI direction and how assets are displayed across brand, retail, and social touchpoints. I developed an integrated visual system and comprehensive brand guidelines to deliver GO Sport’s “Go Further” identity with consistency and elevation. This empowered the team to unify storytelling, enhance customer experience, and firmly reposition GO Sport as a communal, inclusive sports-centric brand commitment.