lululemon
Dedicate Yourself
MARBELLA ╱ SPAIN
PHOTOGRAPHY &
DESIGN DIRECTION.
PHOTOGRAPHY BY KHALIL MUSA.
VIDEO DIRECTED BY CALANDJORD.
For lululemon’s Dedicate Yourself campaign, I led photography and design direction, crafting a visual story with brand ambassador Leylah Fernandez. Inspired by the idea “Control is Peace,” the campaign balanced high-energy performance with off-court elegance. Through dynamic action shots and relaxed portraits, I showcased lululemon’s tennis collection as both functional and stylish seamlessly transitioning from intense play to everyday life.