O’Neill
Chill Seekers
LAAX, SWITZERLAND
PHOTOGRAPHY &
DESIGN DIRECTION.
PHOTOGRAPHY BY DOMINIC ZIMMERMANN.
DESIGNED WITH NACHO ALVAREZ.
VIDEO DIRECTED BY CALANDJORD.
Photography and design direction for the O’Neill “Chill Seekers” campaign, ensuring seamless translation across e-commerce, social media, and retail environments. By blending striking visuals with consistent typographic identity, I worked with another designer to create a cohesive narrative that elevates the brand experience across digital, print and in-store displays—delivering a unified, engaging visual journey that captures the spirit of adventure and connection across platforms.