United by Flavour
BRANDING &
PACKAGING.
I created the branding identity, logo, and product design direction for Spicy Boys, a spice-starter chilli paste engineered to elevate everyday cooking with a flavourful squeeze. By establishing a bold visual system and refined brand mark, I ensured the product delivers a standout, cohesive presence, engaging food lovers at shelf, in packaging and across digital channels with a punchy and memorable flavour-forward persona.