UnderArmour O’Neill
Chill Seekers
Say LessLONDON
PHOTOGRAPHY &
DESIGN DIRECTION.
DESIGNED WITH NACHO ALVAREZ
PHOTOGRAPHY BY KHALIL MUSA.
VIDEO DIRECTED BY CALANDJORDAs Lead Designer on Under Armour’s “Say Less” campaign, I collaborated closely with another designer to craft a visually arresting narrative rooted in mental resilience. Using virtual production and immersive LED environments at Silvertown Studios, we captured Anthony Joshua’s disciplined mindset amid chaos. The work emphasized action over noise portraying confidence that doesn’t shout, but executes with intensity and clarity.