Under Armour
Shadow Elite 3
CGI & DESIGN DIRECTION.
CGI BY ANDREW HOPPER & RAFAL KACZMAREK.
I directed CGI and design for Under Armour’s “Shadow Elite 3” launch—a visceral, narrative-driven campaign that captures unpredictable agility on the pitch. I ensured visual consistency across social media, e-commerce platforms, and retail activations. Working in alignment with the campaign’s core idea “chaos forged into control” I helped translate that kinetic energy into immersive assets that elevate the boot’s legacy, positioning it as a symbol of high-performance disruption.